john williams at Historics
01380 813552 / 07967 203007

Historics at Brooklands World Record price achieved for the ex Goodwood and Met Police Daimler SP250

Results at the Brooklands sale held on Saturday the 22nd October 2011

John Williams achieves a staggering 100% success with all the cars he entered selling at on or well above the reserve and setting a world record price at auction for the ex Metropolitan Police and Goodwood Revival course car achieving £44250.

Asked, "how do you achieve these kind of results in an already crowded auction market?"

John replied; "presentation is everything as well as a sensible reserve being set. I turn down more cars than I accept primarily for two reasons; one, over estimated value and two, the condition."

"Most importantly, it has been proved that the lower the reserve (and therefore estimate) the better results are achieved. A low reserve or 'no reserve' car attracts a lot of interest in the vehicle being offered, just look at the result achieved for the Lacia Aurelia I entered, at 'no reserve' it achieved £26000 at hammer. This encourages low end bidding which translates into the serious money. Too high a reserve and estimate then what tends to happen is prospective buyers are put off thinking that no way are they going to be able to buy therefore they do not bid."

"John, are you happy with your results?"

"Of course I'm delighted, I'm especially pleased that the Daimler SP250 ex Met and Goodwood Course Car went to the well known and successfull racing driver Win Percy. I have spoken to Win who is very pleased with his purchase. He told me that it is the most exciting thing he's done, even more than any of his racing career. I also understand from Win that the Goodwood connection will carry on into many future years. Back to my results; in previous sales I have achieved over 80% sales rate but although I was quietly confident, this one exceeded all my expectations with the 100% sale result".

Cars are now being accepted for the next sale in February 2012.

We hold our sales at the Brooklands Museum near London which is well situated by road, rail and air links with many buyers being attracted from all over Europe. We are also able to facilitate telephone and internet bidding so that our clients are able to purchase from around the world.

Please call John on 07967 203007 to discuss your requirements.

Motor Cars consigned by John for the recent sale held on the 19h July 2011

Alfa Romeo GTJ step front (Scalino) with 1750 engine. WITHDRAWN
Alfa Romeo 2600 Spider red with cream leather. SOLD
Rare 1946 Chevrolet split screen pick up. WITHDRAWN expected at the next sale.
Bedford TK Vincent horse box. SOLD
Alfa Romeo Alfetta GTV 1st series. SOLD
Triumph Spitfire, one owner from new 21000 miles only. SOLD
Alpine A110. NOT SOLD; still available.
Austin Sprite. SOLD

Call NOW before the next catalogue closes on 07967 203007.

As you may see; a large percentage of the cars consigned by John Williams in July
were sold. This high level of sales success was achieved by the clients taking advice from John regarding preparation, presentation and an acurate and realistic estimate of value.

Why don't you take advantage of this service and contact John now if you wish to sell your vintage or classic car?